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Using CloudOptik to Improve Marketing & Increase Sales

44% of companies emphasize customer acquisition over customer retention, and over 60% of marketers think their advertising efforts should be centered on attracting new customers. However, this focus on customer acquisition is often misplaced. It’s significantly more expensive to attract new customers than it is to retain current ones. CloudOptik’s SmartProfile platform will help you … Continued

Harnessing Data through CloudOptik

Data is critical for targeting new customers and better serving current ones. However, it costs five times more to attract a new customer than to retain one you already have, and there is only a 5-20% probability of making a sale to a new customer whereas that probability is 60-70% for a current customer. Despite … Continued

Driving Revenue with Data

In order to increase your revenue, you need to closely understand your customers. While in the past general demographic data was enough to target customers, it no longer provides enough insight to stay competitive. Customer acquisition and retention have always been important, but the rise of big data has made it even more so. With … Continued

Getting Sales Partners on Board with Big Data

Identifying gaps in your organizational data and determining what new data you need to collect in order to increase revenue and improve your outcomes is an important component of your company’s data strategy. However, an element of an effective data strategy that is easily overlooked is engaging sales partners in using big data. Given their … Continued

Telling Your Company’s Story Through Data

Big data is becoming increasingly important for informing business decisions and guiding customer experience – it’s also increasingly complex. Graphs and charts are crucial for simplifying this complex data and making sense of the valuable information that can often be hidden within large data sets. This process of visualizing big data helps you connect with … Continued

Telling Your Company’s Story Through Data

Big data is becoming increasingly important for informing business decisions and guiding customer experience – it’s also increasingly complex. Graphs and charts are crucial for simplifying this complex data and making sense of the valuable information that can often be hidden within large data sets. This process of visualizing big data helps you connect with … Continued

Be Proactive by Developing a Strategy

As leveraging big data becomes increasingly important, you don’t want your company to be left behind. As with many business practices, being proactive is key. You need to actively look for unidentified trends in the data and strategically apply those insights to your customer experience and marketing strategies. In order to do this effectively, you … Continued

Protecting Customer Privacy

Big data – it’s critical for knowing and targeting your customers and improving their overall experience with your company. But big data comes with responsibilities. Nothing will break down the relationship you’ve built with your customers faster than a mismanagement or breach of the same data that you used to provide them with a personalized … Continued

Using Analytics to Improve Customer Experience

Predictive analytics play a critical role in helping companies strategically identify and target customers. But how do you continue to reach customers once you’ve already attracted them to your company? How do you keep them coming back? Customers want personalized, responsive service, and leveraging big data can play an important role in improving their experiences … Continued

Big Data: Developing an ABM Strategy

In one of our recent blog post, we discussed how predictive analytics can help you develop a model for identifying current and potential customers who are most likely to buy your product. However, for that information to be useful, you need to take the data insights and develop a cohesive strategy to reach those customers. … Continued